Higher-Welfare Pet Food Initiative
Most pet food in the U.S. is made from animals raised on factory farms, even though pet owners are increasingly concerned about farm animal welfare and would prefer more humane options.
In a 2023 survey [PDF], 87% of pet food shoppers reported they would be likely to switch to another pet food brand if they knew the animal ingredients were sourced with more care.
In response, the ASPCA is working with progressive pet food brands to develop sourcing policies and standards that improve the lives of animals and offer better options for pet owners.
Certified Products | Committed Companies | Latest News
Animal-Welfare Certified Products
You can find pet foods and treats with more humane standards already! The following brands are leading the pet food industry by offering one or more welfare-certified products.
Boss Dog Brand® 
Campfire Treats® Earth Animal Evermore Pet Food Freshpet® Halo® Pets Nugget's Healthy Eats Open Farm® Raw Farm Straight Arrow Bison Spot Farms® Tender & True® Whole Paws by Whole Foods Market® Listed products are verified to never include ingredients from factory farms that house animals in cruel cages or crates and can all be found along with many plant-based options on our Shop With Your Heart Grocery List, which lists where the products are sold.
Pet Food Companies Committed to Making Progress Toward Higher Welfare
These companies have worked with the ASPCA and committed to implementing industry-leading policies over the next several years to source more humane products and improve the lives of farm animals.
BIXBI® Pet
By 2024, BIXBI Pet committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for select Liberty Kibble Chicken Recipes for Dogs and Cats.
Caru Pet Food®
By June 1, 2025, Caru Pet Food committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its CARU Daily Dish Chicken Stew for Dogs.
Evermore Pet Food
By end of 2023, Evermore Pet Food committed to earn a meaningful animal-welfare certification recognized by the ASPCA’s Shop With Your Heart program for its new turkey recipes for cats.
Goodness Gracious
By the end of 2026, Goodness Gracious committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken products.
Happy N' Healthy®
By 2025, Happy N' Healthy committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its beef and pork bones.
My Perfect Pet™
My Perfect Pet committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for turkey, chicken and beef ingredients for select blend recipes by 2027.
RAWR
RAWR earned a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken recipe and committed to adopting the ASPCA-supported Better Chicken Commitment by 2026.
Savage Cat Food®
By 2025, Savage Cat Food committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken recipe and committed to adopting the ASPCA-supported Better Chicken Commitment by 2027.
Shine Pet Food
By summer of 2023, Shine Pet Food committed to earn a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken, turkey, lamb, pork, duck and beef recipes and products.
Viva Raw
By 2023, Viva Raw committed to label with a certification recognized by the ASPCA’s Shop With Your Heart program for its chicken recipe and committed to adopting the ASPCA-supported Better Chicken Commitment by 2028.
Learn more about the certifications recognized by our Shop with Your Heart program and the Better Chicken Commitment.
Please remember to always check with your veterinarian before making any changes to your pet's diet!
If you work for a pet food company interested in developing animal-welfare policies and procurement strategies, contact us at [email protected].
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